I’ve been chewing on what makes something valuable. I mean, once you've got enough money to buy the essentials to support your day-to-day life, what's the thing that you end up wanting to buy? Then it hit me: it's a time machine.
Now, let me unpack that for you.
We all get caught up in the rat race, running from one thing to another, and the one thing we can never get enough of is time. That's where this idea of businesses being time machines comes in. They're not time machines in the sci-fi sense, mind you, but rather in the way they save us precious moments.
Take Amazon, for instance. I remember when it used to be a big deal to go shopping. You'd take a day out, drive to the mall, find parking, and all that jazz. But now? You open your phone, click a few buttons, and bam! You've just saved yourself a whole day.
I'm not just talking about online shopping, though. Ever heard of DoorDash? Instead of driving to grab dinner, you can get it delivered right to your doorstep. That can be an hour saved right there.
Now, think about products that help people recover quicker after a wild weekend at a music festival, like Liquid IVs. They’re time machines too.
What about supersonic jets? I can't wait for the day when those become mainstream again. People will be willing to shell out big bucks for them. Why? They save time.
Now, here's where my thoughts are taking me: if you want to make a real difference in the world, you've got to think about how you can build these time machines for people.
If you ask me, that's the key to success in today's world: Figure out how you can save people time, and you'll find a way to their hearts - and their wallets.