My view on marketing are straightforward and quite simple: the most effective marketing doesn't feel like a sales pitch. Rather, it's grounded in authenticity and genuine enthusiasm.
Not everyone is capable of executing this kind of "truth-based marketing", but when they do, it changes the entire dynamic of selling and promoting products or services.
Take an experience I had recently: I was with a group of people whose lives were profoundly changed by hyperbaric chambers. The clinicians who worked with the chambers and their clients were genuinely excited and passionate about them. This passion was infectious and didn't give off an awkward, salesy energy. Instead, it felt like a shared goal to spread the word about a life-changing product. And this is how I approach marketing too.
In my mind, the terms 'sales' and 'marketing' are useful, but they don't completely encapsulate the organic and authentic expression involved in the process. It's more about clear, honest communication and passion for what I'm promoting. If I'm authentically excited about something and can answer people's questions about why it might be beneficial to them as well, then that's successful marketing.
Being spiritually in tune with your own truth allows you to recognize when others are expressing their own. When you find people who truly love a product, not because they're just looking at the financial upside but because they genuinely believe in it, you've found a powerful sales and marketing force. And if there's a clear operational process supporting their efforts, the money will naturally follow for both the individual and the company.
As for myself, I naturally become a sales and marketing ambassador for products and companies that I love. Airchat, Notion, Descript, Super.so, BrainTap, and these hyperbaric chambers are just a few examples. Even if I were to receive no compensation at all, I would still champion these products and services because I believe in them. That's the kind of person I am, and it's also the kind of person companies should look for when hiring their marketing teams.