Being easy to follow is more than just a suggestion; it's a fundamental principle in everything I do. Whether it's guiding someone in crafting their personal brand at Mr. FireBrands, or reaching out to the hearts and minds of Gen Z and Millennials through Truth in the Wyld, the message has to resonate. It must connect. It needs to be easy to follow.
In branding, storytelling, sales, or leadership, the key is to simplify the message. You must understand the essence of what you're doing and what the main goal is. Whether you're communicating your story, addressing a potential customer, or reflecting on your personal journey in life, clarity is key.
You want people to keep saying "Yes" to your message. You want them to nod in agreement and be inspired by what you're saying. That means making content they can relate to, being transparent about your daily actions and progress, and showcasing the causes and people that inspire you. It's about building a connection that they can follow without feeling lost or overwhelmed.
Distilling all your experiences and complexities into something more accessible may sound challenging, but it's essential. You need to present yourself in a way that encapsulates your essence without making it too complex. Once someone shows interest, you lead them deeper, sharing more as their interest grows, but always in a manner that's engaging and easy to follow.
Being easy to follow is about respect and consideration. When you're too complex or confusing, you risk alienating others or making them feel inadequate. You risk being boring or irrelevant.
In my work, I strive to be legible, to be someone people can understand and relate to. I seek to inspire and lead, not confuse or overcomplicate. My experiences have taught me that the best way to influence and change the world is to be easy to follow. It's a philosophy that has guided my work in brand building, and it's a message I proudly share with the ambitious leaders I work with.
Because, in the end, being easy to follow is about forging connections, inspiring others, and making a meaningful impact in their lives.