When I think about what it means to build a brand, especially one rooted in righteousness, I can't help but emphasize the need for absolute excellence. When we're creating for a purpose that is beyond ourselves, it's not an excuse to let quality take a backseat. Quite the contrary, our commitment to a higher purpose should drive us to achieve even greater heights.
When we speak about the arts, whether it's music, visual art, film, or live performances, it's critical that they're not just good, but spectacular. We shouldn't be content with creating music that merely sounds pleasant or films that are just passable. Our music should resonate in people's hearts, and our films should have the potential to win Oscars. A concert we host should match the vibrancy and energy of Coachella. Our poetry should have the depth and beauty to rival the greatest poets of our time.
As an artist, a creator, or an entrepreneur working to honor the Most High, we should see ourselves as ultra-craftsmen. We need to hone our skills to such a degree that we can produce work comparable to the likes of Rick Rubin.
We should be constantly striving for that level of quality, never settling for less. In this pursuit, it's essential to seek out and collaborate with the best artists worldwide. But these artists shouldn't just be looking to make a quick buck or gain fleeting fame. They should share our vision of serving a higher purpose and want to use their God-given talents for the greatest good.
In the face of a secular industry often promoting harmful themes and mindless entertainment, we're providing an alternative. However, this doesn't mean we indiscriminately give every artist a platform. We must ensure that what we put forward maintains our commitment to quality and purpose.
At the end of the day, our aim is to show that righteousness and top-tier creativity are not mutually exclusive. Indeed, they can and should go hand in hand. We're out to demonstrate that we, the righteous, are not just capable of creating at the highest level, but are driven to do so by our purpose and belief.