Determining what to write and consistently producing content can often feel daunting. Below are some helpful tips from my experience as an increasingly prolific writer and communicator:
Deciding What to Write
- Address Frequently Asked Questions: If you find yourself repeatedly explaining the same thing, consider writing about it. This approach not only saves you time but also creates a valuable resource for your readers. Hear more about this here:
- Consider Your Unique Insights: Write about subjects you're uniquely qualified to discuss due to your background, experiences, and intuition. This can range from your perspectives on industry trends to practical guides on a specific topic.
- Avoid Repetition: Ensure that each piece of content you produce is unique and provides value to your readers. If you're repeating yourself, you might not be utilizing your writing effectively.
Why Busy, Mission-Obsessed People Should Write Long-Form Content
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Publishing Regularly
- Make It a Habit: Cultivate the practice of publishing consistently. Begin by setting a goal of publishing once a week. This manageable target can help make writing a habitual, even enjoyable, part of your routine. As writing becomes less of a chore and more fun, consider publishing more frequently. For example, you could aim to publish twice a week.
- Use Voice Dictation Software: To increase your productivity, try using voice dictation software. It can help streamline the writing process and make it easier for you to regularly produce content. See How to Use AI and Voice Capture to Transcend Traditional Communication and 10x Your Communication Powers
- Adopt an AI-assisted Workflow: Use Midjourney. Use Descript. And whatever else saves you from drudgery. See: The AI-Assisted Art of Blogging: Gary Sheng's Efficient Workflow Explained
Engaging with Media
- Choose Interviews Wisely: Be judicious about the interviews you participate in—they are extremely time consuming. Avoid interviews that make you repeat answers to the same basic questions and seek opportunities to share unique insights. Get good video/sound bites out of any interview. Build your brand cathedral.
Sustaining Your Writing Effort
- Align Writing with Your Identity: View yourself as someone who communicates regularly and does so for the public good. This perspective can help sustain your writing efforts and make the task less exhausting.
- Enjoy the Process: Ultimately, the key to writing more regularly is to enjoy the process. Find satisfaction in the value you provide to your readers and the insights you share.
By following these guidelines, you can become a more prolific writer and consistently deliver valuable content to your audience. Remember, the key to success is to align your writing with your unique perspectives and experiences while making the process enjoyable and sustainable.