An email newsletter can be a very powerful way to build a marketing funnel for something like a consulting practice.
How do you build this funnel?
Here's a step-by-step guide to help you get started:
1. Identify Your Target Audience
- Recognize the people who trust you and are interested in the topic you want to become a monetizable expert in.
2. Acquire Knowledge
- Learn extensively about the chosen topic.
- Gather valuable insights, data, and information that can differentiate your content from others.
3. Create Unique Content
- Package what you've learned into a uniquely valuable format.
- Consider creating a PDF, guide, or report that showcases your knowledge.
4. Market Your Content
- Create a post on social platforms like Twitter or LinkedIn.
- Explain succinctly the hard work put into the content, such as compilations of resources, guides, or reports.
- Ask people to reply to the post if they would like a copy, which will help the post gain visibility.
5. Engage with Interested Parties
- Direct message (DM) the people who responded.
- Invite them to share their email with you, explaining that they will receive the report and will be part of your email list.
6. Set Up an Email Campaign
- Add the emails collected to an email list.
- Create a drip campaign, with the first email being the promised report.
- Plan subsequent emails that continue to deliver value and deepen engagement.
7. Monitor and Grow
- Keep track of your subscriber's engagement and feedback.
- Continuously improve and tailor your content to keep the audience engaged.
- Repeat the process to continue growing your email list.
Conclusion
Following these steps is a great way to get your email newsletter off the ground.
By providing unique and valuable content to those who already trust you, you can grow an email list without having to build it one micro post at a time. With 50 or more engaged subscribers, you'll have a solid foundation to nurture relationships and potentially monetize your expertise in the future.